Millennial Media Creates Monthly Mobile Advertising Report


Millennial Media, of Baltimore Md, has created a monthly report of mobile advertising metrics. The report is focused on the data and observations across their network. Millennial Media is a mobile advertising networks company providing an end-to-end platform for mobile advertising.

Their report is named SMART : Scorecard for Mobile Advertising Reach and Targeting.

Highlights from Millennial Media’s March SMART include:

  • More than 10B U.S. impressions in Q1 2009 (January through March);
    3.39B in March alone
  • Reach of nearly 31M out of the 56M Nielsen-identified mobile internet
    users
  • The top 20 mobile handsets account for 43% of all mobile web traffic
    on Millennial Media’s networks
  • 58% of campaigns utilized some level of geo targeting
  • 10 of the top 20 U.S. mobile DMAs by ad requests were in three states:
    California, Texas and Florida.
  • 42% of campaigns utilized frequency capping

  • 1.09 were the average number of ad requests per page view

  • 42% of brands are utilizing other Third Party tracking capabilities,
    while 58% rely on Millennial Media for campaign tracking

See Millennial Media

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