Short Code Marketers Beware
CTIA, of Washington, DC, announced there will now be a CSC (Common Short Code) media monitoring process. This process is being implemented to ensure that promotional materials used to market short codes comply with the industry’s Consumer Best Practices.
There will be a grace period for exisiting CSC campaigns.
CTIA is the international association for the wireless telecommunications industry, representing carriers, manufacturers and wireless Internet providers.
See the site here.
