Reston-Based comScore Acquires Nedstat for $36.7 Million

RESTON, VA, September 1, 2010 comScore, Inc.- a Reston-based global Internet information provider acquired NedStat, a leading provider of web analytics and innovative solutions for online business optimization for $36.7 Million. The acquisition will help comScore’s expansion plans especially in the European markets and boost the UDM (Unified Digital Measurement) platform which is a panel-based audience measurement with census-level data collection that determines consumer behavior.

According to Dr. Magid Abraham, comScore President & CEO, The acquisition of Nedstat is another important step towards fulfilling the vision of making the Unified Digital Measurement platform the global standard for digital measurement and that clients are asking for a new class of business applications to maximize the monetization of their audiences using the UDM platform.

Michael Kinsbergen, the CEO of NedStat will be joining the advisory board while Fred Appelman, Nedstat’s Chief Technology Officer, and Michiel Berger, Nedstat’s co-founder and Chief Innovations Officer, will join comScore in senior strategy and technology roles.

Read  comScore’s Official Press Release For More Information.

http://www.comscore.com/Press_Events/Press_Releases/2010/9/