LivingSocial Sets Record With Whole Foods Offer

Washinton, DC –  LivingSocial, the DC-based daily deal site has set a  new record as the fastest selling deal ever when its  $20 worth of Whole Foods groceries voucher for $10 became an internet craze last Tuesday. LivingSocial launched the deal in  5:00 a.m. and by 3:00 p.m., 800,000 vouchers were sold and by evening all 1 million vouchers available were sold out.

The first-ever nationwide grocery deal for LivingSocial set a record for the site. LivingSocial officials said they were selling about 115,000 an hour, which company spokesman Andrew Weinstein said was its fastest-selling offer. The deal was the first time for the natural food chain in doing an online deal that is nationwide with LivingSocial. The Austin-based Whole Foods will be donating 5% of the sale price to Whole Kids Foundation, a nonprofit charitable group of Whole foods which campaigns on the importance of eating healthy foods and conducts healthy eating education in schools.

“We expected it to be very popular,” Whole Foods spokeswoman Kate Lowery said.

“We know our shoppers like deals, and they like value,” she said. “And they are playing in that space anyway, so why not meet them there and offer them something?”

Last  January, LivingSocial made also a remarkable deal when it launched a $10 off  in any 20$ amazon items gift cards which opted 1 million users in purchasing the gift cards.