DC-Based newBrandAnalytics Raises $26 Million in Second Round

Washington, D.C. – newBrandAnalytics, the leading provider of social business intelligence solutions, providing unmatched guest satisfaction, customer intelligence, and competitive insight for the Hospitality, Restaurant, Retail, Healthcare, and Sports/Entertainment industries has raised $26 million of series B funding from Chevy Chase-based New Enterprise Associates (NEA) and was backed up by Steve Case’s Revolution Ventures, The Entrepreneur’s Fund, SS Future Fund, Quest Hospitality Ventures and Ted Leonsis of Wizards and Capital. The new funding will be used to fund its plan to accelerate its growth and sign up more customers.

“nBA has transcended the listening platform category and is pioneering a new arena of social business intelligence,” said Harry Weller, General Partner, NEA. “Their technology goes beyond simple social metrics and generates industry specific customer insight through operational categories that really matter to business, like service performance, employee feedback, and product quality. This type of insight is mission-critical for any business, especially service providers.”

newBrandAnalytics flagship product Social Guest Satisfaction™ gathers sensible customer feedback from a wide variety of social media sites and using high level algorithms, the software analyzes and processes the feedback of customers  into a business intelligence reports for hotels, restaurants and other companies. It is currently being used by thousand of hotels, leisure companies and restaurants and web companies.

According to Neil Kataria, Co-Founder of newBrandAnalytics, the expansion capital validates newBrandAnalytics’ approach as the most effective way to make sense of all the customer feedback from social media now available to businesses.

Visit newBrandAnalytic’s Website for more details:

http://www.newbrandanalytics.com/